The design is dominated by blue and white. Blue represents science and technology, calm and professional, consistent with the technological attributes of mobile phone products; White represents pure, simple and modern sense, and blue complement each other, enhance the brightness of the space and visual comfort, the overall style is modern and simple, strong sense of science and technology. Blue is mainly used as part of the cabinet and checkout counter, in contrast to white, and plays a role of visual guidance and brand identity.
The design of the mobile phone store takes full account of space utilization. A variety of display and storage methods such as display cabinets, wall cabinets, glass display stands, display shelves and lockers are organically combined to effectively display different types of mobile phone accessories and products.
Display and wall cabinets
The wall adopts multi-layer shelf wall cabinet, each layer is equipped with hidden light belt, which can display mobile phones and accessories, but also provide good lighting for the product, highlighting the texture and details of the product. Different brands of mobile phones (such as Samsung and MOTOROLA) have separate wall display areas, so that customers can quickly find what they need. The Tempered glass sign means the area displays accessories such as tempered glass phone film.
Glass display table
The checkout area is equipped with a glass display table to display the latest mobile phones or hot products for customers to observe and experience up close. The stepped countertop design also increases the display area and the sense of hierarchy, and the overall appearance is exquisite and without loss of atmosphere.
- Display shelves: In addition to wall cabinets and display stands, some independent display shelves may also be designed to display some small accessories or promotional products, enriching the form of product display.
- Locker: The blue locker is cleverly integrated with the overall design, which not only meets the storage needs of the daily operation of the mobile phone store, but also improves the overall beauty of the space. The design of the cabinet is simple and generous, and the style of other display cabinets is unified.
- Cash register: The design of the cash register is the visual center of the entire space. It uses blue and white color contrast design, logo “PROTECH” with eye-catching blue font and orange embellished graphic logo, clearly and eye-catching embedded in the cashier, strengthen brand identity, simple atmosphere without losing the sense of science and technology.
Design detail
“PROTECH” logo design is simple and powerful, graphic logo and text logo appropriate combination, science and technology sense and brand name combination is very good. The location of the logo is selected in the center of the cash register, which is eye-catching and easy to see, greatly enhancing the brand’s recognition. In addition, the name identification of the brand area (Samsung, Motorola, Tempered glass, Cables) is simple and clear, clearly dividing the different product areas, easy for customers to find.
Lighting design
The lighting design of the store is one of the highlights. Track spotlights are used as the main light source to flexibly adjust the direction and intensity of light, accurately illuminate each display area, effectively highlight the details of the product, and enhance the attractiveness of the product. It is worth noting that the light is bright but not dazzling, creating a comfortable shopping environment, and will not bring discomfort to customers. The LED light belt built into the wall cabinet and display shelf plays a role in auxiliary lighting and atmosphere creation, making the goods more eye-catching. The whole lighting design not only meets the needs of commercial display, but also reflects the modern simple design concept.
Retail Display
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