Handbag Store Interior Design

The storefront design of Rebelle Maison takes “restrained luxury” as its core. The wine-red lacquered panel with a matte suede texture avoids the impetuosity of high-gloss materials. The golden metal trim Outlines the contour of the front. The “RM” brand logo and the words “REBELLE MAISON” are in serif font, like the sign of an old Parisian jewelry store, exuding elegance that has been refined by time. The light grey arched door serves as a visual transition, neutralizing the heaviness of the wine red. The golden lines of the door frame echo the metal elements on the door header, making the overall design both retro and modern.

Storefront design

The display Windows on both sides are the brand’s “first exhibition hall” to the outside world. The left window display adopts a transparent design. The internal shelves are integrated with the in-store display system. Passers-by can faintly see the light wooden floor and wine-red cabinets inside the store. Warm light seeps out from the bottom of the shelves, creating an attractive atmosphere of “exploring inward”. The right window display takes a “focus on individual items” approach.

The wine-red velvet backboard is paired with golden shelves, and only one limited edition handbag is displayed. Spotlights come down from the top, creating delicate light and shadow layers on the leather surface. The artistic picture frame beside it is decorated with the brand’s visual symbols, allowing passers-by to instantly understand the core of “ICONIC LUXURY”. The golden skirting board at the bottom of the display window and the metal elements on the storefront create a visual continuity, enhancing brand recognition.

Display cabinet design

Embedded wall display niches: Distributed on the walls of the welcome area and the core display area, they feature golden metal frames, with wine-red velvet backboards inside and LED light strips embedded at the bottom. Warm light rises from the bottom, clearly presenting the leather texture and hardware details of the handbag. The golden frame is like a picture frame, making each bag a “work of art”. The height and spacing of the display niches have been ergonomically considered, allowing customers to enjoy them easily without bending over or standing on tiptoe.

High cabinet design: The high cabinets in the core display area adopt an arched top design, echoing the arched elements of the storefront. The shelves are made of golden metal and are in harmony with the frames of the wall-embedded display niches. The back panel is made of wine-red velvet fabric, which avoids the interference of reflection on the display. The interior of the high cabinet is designed with zoned lighting. The top spotlights are responsible for key lighting, while the light strips at the bottom of the shelves are responsible for ambient lighting, allowing handbags of different prices and styles to all find a suitable “stage”.

Invisible storage: The bottom of the high cabinet is designed with hidden cabinet doors, which are made of the same color as the cabinet body with baked paint. The handles are golden metal strips, ensuring the storage function without disrupting the overall visual unity.

Counter display

• Central island counter

The central islands cabinet in different areas adopt differentiated designs. The central island in the core display area is rectangular in shape. The white marble countertop has a light gray texture, and the wine red cabinet body is treated with vertical patterns. The golden edge at the bottom echoes the overall style. The central island in the VIP area is circular, giving it a softer look. Paired with round stools of the same color, it is suitable for customers to sit down and carefully experience the texture of the handbags. The height of the central island is controlled at around 90cm, which not only ensures the transparency of the display but also avoids obstructing the view.

• Reception desk

Located at the core of the welcome area, it adopts an arc-shaped design, which weakens the coldness of the “counter”. The white marble countertop is in harmony with the central island, and the golden edge at the bottom of the wine-red cabinet body forms a visual continuity with the metal elements of the door header. The white storage cabinet on the right features golden metal handles, which echo the overall style. The crystal chandelier above is the visual focus of the entire area. The cut surface of the crystal refracts warm light, leaving fine light spots on the countertop, making the reception area both “ceremonial” and “warm”.

Background wall design

The background wall of the welcome area: It adopts a symmetrical design. The wine-red lacquered wall is paired with a beige arc-shaped shape. Vertical light strips are embedded on both sides. Warm light spreads out from the wall, creating a solemn yet soft atmosphere. The golden decorative frame in the middle echoes the wall-embedded display niche, enhancing the brand’s sense of luxury.

The background wall of the VIP area: With a base of off-white, it is decorated with three relief patterns. The plaster lines outline the retro profile. Warm light falls from the top wall-washing light, creating delicate shadows on the patterns, filling the entire space with a warm and cozy “home” feeling.

The background wall of the core display area: Continuing the main color tones of wine red and gold, the arc-shaped top high cabinets blend seamlessly with the wall. The golden lines of the shelves create a sense of rhythm on the wine red background, making the display area both orderly and vibrant.