Fried chicken shop

Theme wall decoration

The large-scale colored brick wall decoration on the wall is a concrete expression of the brand’s “catering attribute”. It is composed of hundreds of colorful modules that imitate the texture of food ingredients, with colors covering warm yellow, red brown, light green, etc. It not only mimics the visual features of bread, sauces, and fruits and vegetables, but also creates a sense of vitality through the disorderly arrangement of the modules. From the perspective of spatial design, this wall not only serves as a decorative focal point but also breaks the monotony of white walls and black frames through the tension of color, becoming a visual carrier of “fast food vitality”. From a brand perspective, it directly conveys the product concept of “freshness and diversity”, allowing customers to experience it before they even try it.

LOGO display design

The “SMASH BURGS” lettering logo: It features a black metal base plate and white illuminated letters, suspended above the ordering area. The letters are large in size and have a wide spacing, allowing for clear recognition from the entrance. It instantly conveys the brand’s flagship product (smash Burger) and serves as the core carrier of the “brand memory point”.

Hand-drawn style menu board: Composed of black blackboard material and yellow solid wood frame, the surface features hand-drawn patterns and text of dishes, which not only retains the casualness and vitality of fast food but also brings customers closer through the “handcrafted feel”. This design, in the current era of rampant digital menus, has instead created differentiation, making the brand more warm and distinctive.

Interactive ordering light box

The arc-shaped ordering light box in the ordering area is a key design for “efficient food delivery”. The light box adopts high-brightness LED backlighting and anti-glare acrylic panels. The menu display has high color saturation and distinct layers, ensuring visibility from a distance while softening the spatial edges through an arc-shaped design. The content of the light box is arranged in the logic of “best-selling products → new products → set meals”, which conforms to the visual movement line when customers place orders and effectively improves the ordering efficiency.

Colorful high stools

The colorful high stools (in red, yellow and blue) by the window are the “vitality factors” of the space. The stool body is made with a metal powder coating process, which is bright in color and not easy to fade. It not only makes use of the long and narrow space by the window but also provides flexible choices for single customers or quick diners. From the perspective of design psychology, bright-colored furniture can effectively enhance the emotional value of a space, upgrading the fast food experience from “filling” to “pleasure”.

Production counter

Restaurant design counter base is composed of hundreds of colorful modules that imitate the textures of food ingredients, with colors ranging from warm yellow, red and brown, light green, etc. It mimics the visual features of bread, sauces, and fruits and vegetables, echoing the theme wall of the dining area and becoming a concrete expression of “fresh and diverse meals”. The module is made of resin material and coated with a matte finish, which is wear-resistant and not prone to fading. It can maintain color vitality even after long-term use

Entrance guidance cabinet

The wooden guide cabinet at the entrance is composed of a solid wood frame and red decorative panels. The prominent “Push” character sign on the cabinet surface is printed in a three-dimensional manner. It not only serves the function of “guiding customers in”, but also realizes practical value through the internal storage space (which can store brochures, spare tableware, etc.). In terms of design, its wooden material echoes the dining tables in the dining area, while the red panels are in line with the red columns in the space and the brand’s logo color, becoming the “hidden touchpoint” of the brand’s visual system.