Retail Merchandising Units
Want to make product display more flexible and efficient? Come to RTDisplay to check out the customized RMU cart! Don’t be fooled by its mini size, the internal space has been carefully designed, and the shelves, hooks, drawers and other components are flexibly combined. Whether it is snacks and beverages, beauty samples, or digital accessories, they can be arranged in an orderly manner in partitions, easily accommodating more products than they appear on the outside. The bottom of the RMU cart is equipped with universal wheels, which are smooth and silent, and can be easily moved by one person. The wheels also have a brake function, so there is no need to worry about sliding and shifting. What’s more thoughtful is that each cart supports personalized customization. From the appearance color, brand LOGO to the functional modules, everything can be designed as needed. Choose RTDisplay’s RMU cart to make the product display both space-saving and eye-catching, and easily catch the customer’s attention!
Retail Merchandising Units (RMU) are actually cabinets used to display goods. From small shops to supermarkets, RMUs are one of the most popular carriers for displaying goods, which can increase sales by 20%-50%. Next, let’s learn more about it.
Definition
RMU is essentially a device used to display and sell goods or customized in retail products. It can be as small as a gum shelf in a convenience store or as large as a brand-exclusive display area in a shopping mall. It usually consists of a frame, a panel, a lighting system, a storage space, and other parts.
Compared to regular shelves, RMU integrates stronger marketing aspects. These designs are not simply to place products, but to allow consumers to pass through more product areas based on marketing tools or through traffic line design.
With the development of new retail, RMU is also upgrading. Some RMUs today will embed electronic screens to play advertisements, and even integrate scan code payment functions, turning display units from “display tools” into “smart sales terminals.”
Classification
RMU can be divided into three categories according to the usage scenario: supermarket shelves are mostly 1.8-2.2 meters high metal or wooden structures, with heavy objects on the bottom layer, main products on the middle layer, and promotions on the top layer. Brand counters such as Estee Lauder’s mirrored display cabinets, with lighting and BA platforms, use customized glass display cabinets to enhance the texture.
Function: experiential displays such as cosmetics trial tables and electronic product experience tables allow consumers to directly contact the products.
According to material: metal RMUs are mainly iron and aluminum, suitable for grain and oil; wooden RMUs have a warm texture but require regular maintenance; composite RMUs use fiberglass, acrylic, etc., like the transparent acrylic racks in cosmetics counters, which are beautiful and easy to clean.
Size and budget
RMU size design fully considers the needs of different scenarios. Small RMU is 60-90cm wide and 1.5-1.8 meters high. Medium-sized RMU, such as the double-sided shelves in the main channel of supermarkets, is 120-150cm wide and 2-2.4 meters high. The glass display kiosks of jewelry counters are 100-150cm wide and 1.2-1.5 meters high.
In terms of budget, small stores or short-term promotions can choose economical solutions, which can be purchased for US$500-5000, convenience store metal shelves (US$1000-3000) or pop-up store folding display racks (US$2000-5000), which are all standardized products with high cost performance.
A popular choice for brand counters is the mid-range solution. For $3,000-10,000, you can customize wooden display racks, supermarket shelves with lights ($4,000-12,000), and acrylic cosmetics display kiosks ($8,000-15,000). The material and craftsmanship are more sophisticated and can add brand LOGO. High-end customization is suitable for luxury brands, and more than $10,000.
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Why choose RMU?
1. Increase sales: The core value of RMU is to guide customer consumption. After introducing snack brands into customized RMU, potato chips are displayed by flavor and color (red bag tomato flavor, green bag cucumber flavor), so that consumers can find their favorite flavors faster.
2. Optimize space: The size and structural design of RMU can maximize the use of space. RMU is small in size, but most of them are double-sided and multi-layered designs, which can display many products. Use the smallest space to display the most products.
3. Strengthen the brand: Customized RMU is a display of brand image. For example, Starbucks’ wooden display cabinet with green LOGO conveys the brand concept of “natural and high quality”. The minimalist white booth of Apple Store is consistent with the product design style. Putting the brand logo on RMU can better deepen the customer’s impression and increase repeat customers.
Advantages of RTDisplay
RTDisplay’s RMU has three core advantages. The first is durability. Metal shelves with rust-proof treatment can be used for more than 5 years, fiberglass display cabinets are resistant to falling and wear, and wooden display cabinets can be used for 7-8 years with regular maintenance.
Flexibility is also outstanding. For example, modular shelves can freely add layers and hooks, and the booths of pop-up stores can be divided into small modules.
A properly designed RMU can increase sales by 20%-50%. For brands, RMU is more direct than advertising and is a good marketing helper with low cost and high exposure.
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