The counter of the bakery is mainly designed in an arc shape, breaking the stereotype of traditional straight lines. This arc shape is not only visually softer and smoother, which fits the warm and friendly atmosphere of the bakery, but also naturally guides the flow of customers and optimizes the flow of traffic in the store. From the perspective of material presentation, the main body of the counter is made of blue corrugated board, which has a delicate texture and a three-dimensional sense, adding layers to the space; the countertop is made of white smooth stone, which is clean and refreshing, forming a sharp and harmonious color contrast with the blue, enhancing the visual appeal.

Dark blue bread counter

Display function: The counter is equipped with a large glass display cabinet, the depth and height of which are carefully designed to properly display all kinds of pastries and breads. The transparent material of the glass allows customers to clearly see the color and shape of the products, stimulating their desire to buy. At the same time, the internal layout of the display cabinet is reasonable and can be flexibly adjusted according to the size and category of the product. From small exquisite macarons to large multi-layer cakes, you can find a suitable display position.

Operation function: The counter integrates cashier, service and other operation areas. The cash register equipment is embedded in the countertop, with a compact layout and does not affect the smoothness of operation. The staff can quickly complete the checkout process. A small space is reserved next to it for temporary placement of orders, packaging materials, etc., to improve service efficiency. Some counters also have a simple operation area for simple product decoration and packaging to enhance interaction with customers.

Storage function: The storage space is hidden behind the corrugated board under the counter, which adopts a combination of drawers and open shelves. Drawers are used to store private or commonly used items such as cashier receipts and small tools; open shelves can be used to place commonly used packaging and promotional materials for easy access and keep the counter clean.

Gift basket shelves

The main color is blue, which echoes the color of the counter to create a unified visual system. The shelves are open multi-layer structures. The spacing between the shelves is set according to the size of the gift baskets. Small and exquisite gift baskets are displayed on the upper layer, and slightly larger ones are placed on the lower layer. A curved decorative panel is set on the top, embedded with the golden “GIFT HAMPER” logo, which is eye-catching and enhances the grade. The back uses a light-colored back panel with a built-in light strip to highlight the color and packaging of the gift basket and attract customers’ attention.

Biscuit shelves

Wooden shelves are matched with black metal frames to create a simple and modern texture. The shelves are tilted at a certain angle to facilitate customers to browse cookie products while avoiding product accumulation and obstruction. A small guardrail is set on each shelf to prevent cookies from sliding. A simple metal sign is set above the shelf, clearly marked with “Cookies” to help customers quickly identify the category area.

Cake Accessories Shelf

It adopts the combination of open grid and wooden hooks. The grid is used to display packaging and decorative accessories, and the hooks can hang long items such as cake inserts and ribbons. Small wooden shelves are set on the side of the shelf to place commonly used brochures and sample books, so that customers can intuitively understand the application effect of accessories. The logo “Cake Accessories” uses a retro font, which fits the creative attributes of the accessories category.

Multi-layer shelves

The shelves generally adopt a multi-layer design, and the height and depth of the layer boards are not exactly the same, creating a sense of layering. This display method enriches the visual layers, avoids the monotony of product display, and at the same time makes full use of vertical space to increase the display capacity. For instance, on the gift basket shelf, the upper layer is narrow and high while the lower layer is wide and low. This not only highlights the delicacy of small gift baskets but also stably supports large gift boxes.

Theme display areas are set up around festivals, seasons, etc., and the layout of shelves and product placement are adjusted accordingly. During festivals, the gift basket shelves display festively themed gift boxes in a concentrated manner, complemented by corresponding decorations. When launching ice product-related cake accessories in summer, the cake accessory shelves highlight a cool style display to enhance the sense of scene and appeal, guiding customers to associate and purchase.