Window display cabinet

The display window is the “first glance dialogue” between the brand and the customer. This display cabinet creates a visual focus with a “frame-like three-dimensional structure” : in terms of appearance, the golden metal frame has neat lines and a rich luster. The inner and outer frames form a sense of layering and progression. Paired with a matte display backboard almost obsidian black, the jewelry becomes the visual center. The side and bottom of the cabinet are made of metal with a fine brushed texture, which can present a soft and high-end metal texture under the light. In terms of materials, the frame is made of gold-plated brass, which not only ensures the heavy texture of the metal but also endows it with a lasting luxurious luster through the gold-plating process.

The back panel is made of matte black high-density board, with anti-reflective treatment on the surface to prevent environmental light from interfering with the jewelry display. The glass is made of ultra-white tempered glass with extremely high transparency. The edges are ground and polished, and it fits perfectly with the metal frame. The overall design centers on “focusing on jewelry”. The golden frame “frames” the jewelry like a high-end picture frame. The collision of brushed metal and matte black makes the window display both exquisite and luxurious, and can firmly catch the eye from the outside of the store.

Dark blue sofa set

The negotiation area is the core scene for customers to deeply experience jewelry. This sofa set creates a sense of relaxation with “soft curves + full volume”

1. In terms of appearance, the backrests and armrests of the sofa and the single chair all adopt smooth arc-shaped designs, which not only weaken the tough feeling but also infuse the space with soft and elegant elements. The matching round footstool, with its plump and full shape, echoes the overall curved aesthetic.
2. In terms of materials, the main frame of the sofa is made of solid wood, ensuring structural stability and load-bearing capacity. The surface is wrapped in deep blue velvet fabric, with a fine texture and soft luster. Up close, the fine arrangement of the velvet fibers can be seen, and it feels soft and smooth when touched. The metal tripod is made of gold-plated material in the same color series as the window display, slender yet solid, adding a touch of refinement to the “soft” sofa.

The overall design conveys a sense of “comfortable luxury”. The deep blue velvet exudes a sense of sophistication, creating a color contrast with the golden elements and light-colored walls in the space. This not only highlights the exclusivity of the negotiation area but also allows customers to relax on the soft seating when trying on or consulting about jewelry, enhancing the pleasure of the experience.

Jewelry counter with mirror

The counter is the core carrier for jewelry to have a “close communication” with customers. This counter ingeniously combines “display” with “try-on experience”

• The appearance is a combination of “long stripe-shaped cabinet body + embedded arc-shaped mirror”. The cabinet body is in black and gold color, and the countertop is made of black matte stone (or high-density stone imitation board), with metal edge treatment at the edges. The arc-shaped mirror has a golden metal frame, with a large and clear surface that can fully reflect the try-on effect.
• In terms of materials, the cabinet frame is made of metal alloy to ensure durability. The countertop stone is made of black quartz stone with high hardness, scratch resistance and wear resistance. The surface texture is fine and almost seamless, yet it has the warm and smooth feeling of natural stone. The mirror is a high-definition silver mirror with anti-oxidation treatment on the back. The frame is also made of gold-plated brass, which is consistent with the metal elements in the space.
• The overall design enables customers to directly observe the wearing effect through the curved mirror when choosing jewelry at the counter, without having to walk back and forth. This not only enhances the convenience of the experience but also turns the counter area into a core scene that combines practicality and aesthetic value. The combination of the golden mirror frame and the black countertop also continues the overall luxurious tone of the store.

Embedded wall display

The embedded wall display “inlays” jewelry into the space, presenting it solemnly like an art exhibit: the appearance is in the form of “customized niche + metal frame + built-in lighting”, with niches in oval, rectangular and other shapes, with golden metal as the frame, and a dark (black or dark blue) display background inside, with soft lighting precisely shining on the jewelry. Some are also accompanied by brand or series theme images, forming a scene-based display with the jewelry. In terms of materials, the metal frame is made of gold-plated brass, with fine workmanship and smooth, round corners. The display background is matte dark velvet (or boards with fine textures), which can gently reflect light and provide a high-end “lining” for the jewelry. The lighting is LED cold light, which is uniform and does not damage the jewelry. The overall design not only saves space but also enables each piece of jewelry to present its best visual effect under the dedicated lighting and background. This allows customers to constantly discover the jewelry surprises “hidden” in the walls while browsing the space, enhancing the fun of the space tour and the professionalism of the jewelry display.

Central display counter

The central counter serves as the “visual anchor point” of the store, creating a dedicated stage for jewelry with a “cabinet body + curved glass cover” design. The exterior features a “square cabinet body + curved glass cover” design, with the main body made of black matte panels and a stable and heavy bottom. The glass cover is made of arc-shaped ultra-white glass with smooth edges, perfectly matching the golden metal frame on the top of the cabinet. Brand image paintings are often placed around the counter, creating a visual echo with the displayed jewelry.

In terms of materials, the cabinet body board is made of high-density flame-retardant board, with a matte black baking varnish treatment on the surface, which has a fine texture and is scratch-resistant. Arc-shaped glass is ultra-white tempered glass with high transparency, allowing for a 360° display of jewelry. The golden frame is made of brass, finely polished and gold-plated, with a uniform luster. The overall design is like a “dedicated stage” created for jewelry. The black cabinet serves as the base color, highlighting the texture of the jewelry and glass to the greatest extent. The arc-shaped glass cover not only ensures the integrity of the display but also allows customers to clearly view the details of the jewelry from all angles. Paired with the brand image painting, it can better convey the brand story and design concept, becoming the eye-catching core display carrier in the store.