On the street-facing side of the Grape Hotel, this display cabinet is the first window to the brand image. The white textured board is paired with a brick and stone base. The “JOHNNIE WALKER” LOGO and the walking gentleman logo on the top are highly recognizable, instantly anchoring the high-end positioning of the wine specialty store and establishing the first impression of brand recognition for the customer flow.
Structural design: A double-layer three-dimensional structure. The upper layer is used for brand logo display, while the lower layer integrates a stepped entrance. This not only enriches the visual layers but also naturally guides the flow of customers into the store.
Material selection: Anti-UV coated eco-friendly boards are adopted, which are not prone to fading or deformation during long-term outdoor display, ensuring a lasting and bright brand image.
Function extension: The open space below the logo can be decorated with whisky-themed items according to festivals or new products, enhancing the marketing power of the scene.
Wooden display shelves
As the core display furniture in the store, the light wood-colored multi-layer wooden shelves are suitable for displaying various types of whisky, vodka and other alcoholic beverages. The modular design can be flexibly combined, making the display of wines both orderly and visually appealing. It is a key carrier for creating brand zones such as Johnnie Walker and Black Dog.
Layer board design: 18mm thickened solid wood multi-layer board. The layer height can be adjusted according to the specifications of the wine. The edges of the layer boards are rounded to prevent scratches.
Lighting embedded: LED warm light strips are built into the top of the shelves, highlighting the wine’s color and the texture of the bottle, thereby enhancing the product’s grade.
Layout adaptation: It can be arranged in rows along the wall or combined on the central island. Brand zones like Johnnie Walker and Black Dog have all created their own dedicated display Spaces through it.
Cashier desk
The cashier counter located in the core area of the store integrates settlement, brand display and customer interaction. The light wood-colored cabinet body, paired with the marble-textured countertop, harmonizes harmoniously with the overall style, enhancing the sense of the high-end wine retail scene.
Functional zoning: The lower level is the cashier operation area, featuring hidden drawers and equipment space. The upper floor is the brand display area, with LOGO light boxes embedded in it, which not only serves for promotion but also creates an atmosphere.
Material and craftsmanship: The cabinet body is made of solid wood particle board with natural wood veneer, and the countertop is made of UV board imitating marble, which is waterproof, stain-resistant and easy to clean, suitable for daily use in the retail of alcoholic beverages.
Interactive design: The countertop reserves tasting spots, allowing for sample tasting of whisky to enhance the consumption experience and facilitate transactions.
Integrated storage display rack
Make full use of the vertical space and design the staircase area as a storage and display rack, which combines functionality and display value, adding spatial layers and display highlights to the store.
- Structural innovation: Open wooden compartments are embedded on the sides and below the stair treads, allowing for the display of wine gift boxes or brand-related items (such as whisky glasses and wine utensils).
- Material connection: The stair treads are made of anti-slip terrazzo, seamlessly integrating with the light wood-colored display stand frames to ensure walking safety and enhance visual integrity.
- Lighting assistance: Micro LED spotlights are embedded inside the mezzanine to illuminate the displayed items, making the corners visual focal points and enhancing the space utilization rate.
Wall-themed display cabinet
It is a carrier of the deep integration of brand culture and products. For instance, the wall display cabinet in the Black Dog Whisky zone, with golden frames and wooden backboards, creates an immersive brand experience area.
Customized design: Customized in accordance with the brand’s visual standards, the Black Dog zone integrates the brand’s exclusive gear element to enhance recognition.
Display form: The combination of transparent acrylic panels and closed light boxes not only showcases the actual wine products but also conveys the brand’s history and craftsmanship.
Spatial integration: It is integrated with the surrounding shelves to create a sense of brand zone enclosure, allowing customers to fully experience the brand atmosphere and enhance consumer stickiness.
Central Island stand
It is a key piece of furniture that attracts customers to stay and enhances the product experience. It can be flexibly placed at traffic nodes, such as the central island counter in the Johnnie Waffles Flavor Exploration Zone, becoming the core hub of the experience.
Design: The table body is embedded with the brand’s “Walking Gentleman” hollowed-out logo. Whisky samples are displayed in the transparent area on the front, presenting the product differences directly.
Function Settings: A drawer-type storage device is set under the countertop for storing tasting manuals. An electronic screen is reserved on the side of the table, which can play brewing process videos to deepen understanding.
Scene application: During the theme event, customers can experience the product from multiple dimensions here, enhancing their understanding of wine knowledge and facilitating consumption conversion.
Guardrail display rack
The upper space is utilized to create a double-layer three-dimensional display system. The guardrail is a combination of metal and wooden handrails, ensuring safety while serving as the boundary for wine display on the upper level.
- Space utilization: The upper wooden shelves are arranged along the inner side of the guardrail, which can display limited edition or collectible wines, meeting the needs of high-end customers.
- Visual linkage: The corresponding shelves on the upper and lower levels form a vertical response, such as the vertical linkage in the Johnnie Walker zone, enhancing the sense of spatial depth.
- Passage design: A spacious passage is reserved on the upper floor, allowing customers to browse the wine on the upper floor and enhancing the fun and exploratory feeling of visiting the store.
Lighting systems and furniture
Although lighting falls within the scope of decoration, it is deeply coordinated with all the display furniture and serves as the “finishing touch” of the display effect. The lighting in different areas is adapted to the functions and requirements of the corresponding furniture.
- Layered lighting: The shelf area uses layer board light strips and top spotlights, while the cashier counter and the central island area use recessed downlights to create a focused atmosphere.
- Brand atmosphere: The warm yellow light in the Black Dog zone and the neutral white light in the Johnnie Walker zone enhance the brand’s personality differentiation through color temperature differences.
- Energy-saving maintenance: LED light sources are adopted, which are energy-saving and durable. Moreover, the interfaces between the lamps and furniture are standardized, making later maintenance and replacement convenient.
Retail Display
Exploring More Interesting Ideas
