MAC Cosmetics adheres to the core tenets of “diversity and inclusion” and “professional innovation”. Provide professional makeup products for everyone. This airport concept store continues the brand’s core. It meets the immediate needs of passengers for “efficient beauty” and uses digitalization and sustainable design. It has become a beauty destination with both functionality and experience in travel scenes. ​

Appearance Design

The appearance of the store is based on a minimalist black frame. With a transparent glass facade, it forms a sharp visual contrast. The iconic “MAC” metal logo hangs on the door head, which is simple and eye-catching. The electronic screens on both sides of the entrance play makeup blockbusters in a scrolling manner. It cleverly balances the “fluidity” and “brand recognition” of the airport space. ​

Decoration Features

The store uses a large number of electronic screens and virtual makeup trial technology. Product information is dynamically presented through digital signage, and customers can scan the code to get video tutorials. The virtual makeup trial area relies on AR technology to achieve “contactless color testing”. It integrates the sense of technology into the shopping process, which not only meets the hygiene needs of the post-epidemic era.

The store uses a flexible modular design, letting shelves and display areas adjust dynamically with customer flow and product updates. The central display table and the long cabinets on both sides form an “open + focused” dynamic line. While ensuring the freedom of customer browsing, it is also conducive to increasing the possibility of customer purchase.

Color matching

In color matching, large areas of black and light gray floor tiles create a calm and advanced background. We embellish the iconic MAC red through electronic screens and decorative strips to form a visual anchor. The rich colors of the makeup itself are naturally displayed, becoming the highlight of the space, maintaining overall coordination and highlighting the product’s charm.

General layout

In terms of layout, an open display table is set up in the central core area. The main themes are “Emergency Essentials” and “New Product Recommendations” to meet the “Quick Purchase” needs of travelers. The two sides are divided into “Lip Makeup Area”, “Base Makeup Area” and “Eye Makeup Area” according to product functions, and the red lip vision of the themed “LIPS” area is combined to strengthen the scene association. The virtual makeup area is an independent space. It has a ring fill light and a smart mirror, offering a professional makeup experience and boosting service value.

Display stand

The display stand is made of matte black metal. The shape adopts neat straight lines and geometric sections. It has both the toughness of industrial style and the sophistication of modern style. The multi-layered stepped structure enhances the display level, with some shelves embedded with LED light strips.While highlighting the products, the changes in light and shadow enhance the three-dimensional sense of space, which echoes the brand’s positioning as “professional makeup tools”. ​

Overall, MAC Airport Concept Store integrates the brand’s professional and pioneering characteristics into the travel scene with the multi-dimensional design of “technology + art + environmental protection”, which not only meets the beauty needs of consumers, but also conveys the brand’s thinking on future retail with an immersive experience. ​